H&M

Logistics Communication Strategist Region Americas

November 2022 - Present

Conceive and lead all communication efforts for logistics supply chain operations in Region Americas. Produce reporting strategy for cross-functional teams and articulate key metrics for distribution centers from Canada to Uruguay. Develop narrative goals and deliver impactful storytelling content to achieve internal division identity for one of the largest retail brands in the world. Demonstrate success in planning and executing annual summit event for 200+ global team members to come together and articulate and define business targets.

ANITAB.ORG

Brand Strategy Manager

September 2020 - June 2022

Develop and execute the brand strategy for AnitaB.org - creating necessary processes, documentation, and communications for roadmap success. Partner across multiple teams and external vendors to promote organization events to hundreds of thousands of community members and followers across the world. Maintain trend knowledge of DE&I best practices and act as a strong and influential voice for engagement within the organization to align and connect with the needs of our audience. Proven ability to collaborate, guide and educate key stakeholders, including C-level and senior executive leadership. Expertise in translating data and insights into compelling narratives as well as operational plans of action. Committed to impactful storytelling and building critical relationships between the brand and key users.

TEAGUE

Brand Strategist & Partnership Development

May 2017 - April 2020

Engaged with cross-functional teams to evolve the narrative and brand identity of one of the most storied design companies in the world. In this role, I produced and executed enterprise-wide strategy to align digital campaigns, social content and live events with messaging to support growth targets. Oversaw multiple platforms to highlight organizational expertise and increase awareness of service offering and capabilities through thought leadership, visual assets, photography, and video media. Conducted, synthesized, and presented market research to company leadership to explore business opportunities and foster new client partnerships. Contributed to project UX/UI research. Applied high level of creativity, deep attention to detail, and the keen ability to drive strategy to content that led to $1.5M in revenue and $550K in PR value over 12 months.

Clever Carousel Co.

Entrepreneur, Social Media & Brand Manager

September 2010 – April 2017

Crafted full scale brand identities: logos, websites, and product packaging. Increased digital presence and consumer connection to emerging brands through multiple social media channels for 30 unique clients. Created and curated content for social media and blogs to support organic and paid search engine optimization. Supervised e-commerce platform KPIs and managed vendor relations with a variety of internal and external stakeholders. Managed inventory systems for ecommerce platforms, analyzed sales metrics and web analytics to maintain sales growth and grow brand value for clients.

Sage Goddess

Director of Creative Content

October 2015 – October 2016

Created content for multiple social media platforms, strategized and implemented audience engagement and brand awareness campaigns to grow following by more than 300,000 members. Art directed product photography and established high visual asset standards across the organization that resulted in increased conversion rates. Composed official brand copy and supervised teams responsible for paid and organic social advertising.

UNIVERSITY OF SOUTHERN CALIFORNIA

Jimmy Iovine and Andre Young Academy

Master of Science, Integrated Design, Business, and Technology - 2022

Emphasis in Diversity, Equity and Inclusion in Machine Learning and Artificial Intelligence

Coursework:

Inclusive Design & Design Allyship

Machine Intelligence

Human Centered Design

Marshall School of Business

Bachelor of Science, Business Administration - 2008

Emphasis in Marketing & Communication Strategy